Shrinkflated

KitKat White

Less of the main ingredient.

More from KitKat (2 products)

SF-R0004 · Less of the main ingredient

Confirmed

Before: Enough cocoa butter to be white chocolate Now: Under 20% cocoa butter; can't be called white chocolate

With less cocoa butter, below 20%, White KitKats can no longer be marketed as white chocolate, according to Which?.

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