Shrinkflated

Lurpak Butter

50 g lighter.

Was 250 g now 200 g

Shrink facts for Lurpak Butter
Less product−20%
Price per gram+25%*

*No prices on record, so this assumes the shelf price stayed put.

Salted, unsalted and lighter blocks went from 250 g to 200 g, according to Which?.

Shoppers build this record. Remember it bigger, or made with better ingredients? A photo of an old pack, an old flyer or store listing, or a news story is enough: add an older size, or report the recipe change.

Log

  1. Jul 2023 250 g → 200 g · shrink, confirmed

Sources

Something wrong here? Report a problem with this record.