Shrinkflated

Surf Excel Liquid Detergent Pouch

Reported: 20 mL less.

Was 70 mL now 50 mL

Shrink facts for Surf Excel Liquid Detergent Pouch
Less product−29%
Price per mL+40%*

*No prices on record, so this assumes the shelf price stayed put.

Reported by a shopper on r/shrinkflation: 70 mL to 50 mL.

Not yet checked by us. This was sent in by a member of the public. Treat it as a lead, not a verdict.

Shoppers build this record. Remember it bigger, or made with better ingredients? A photo of an old pack, an old flyer or store listing, or a news story is enough: add an older size, or report the recipe change.

Log

  1. Jul 2026 70 mL → 50 mL · shrink, reported

Sources

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